English

http://www.youtube.com/watch?v=dAQwDmXpH_I



This ad is a public awareness ad, the fallacies used are thin entering wedge and guilt by association. Thin entering wedge because of the part where it is pulling out the pack of smokes, then they actually pull out soothers and start smoking them is like a foot in the door and you can't stop watching. Guilt by association is shown when the ash tray is there and the smokes were there, they looked kind of like the Nazi sign, you have to do a double take to make you realize it's not, it makes you think. The music makes the commercial more interesting and adds meaning. The music starts off party like and they are adults having a good time, and as they get closer to the part with the soothers the music is say i'm cool, I'm really cool then the baby music starts to play as you see the soother, this actually adds to the fact that they are acting like babies by sucking on a soother like a cigarette. The message at the end about don't be a sucker has more then one meaning because of the sucking on the soother and being a sucker all together. The lighting is nice and bright at the beginning of the commercial and as it hits the part actually about the whole smoking bit gets dull and dark. The effect caused by the video was that it made you think of what the image is and not necessarily the bad effects that is done to our body that we've been told before. The image portrayed is that smoking doesn't look that cool if you really think about it. The end worlds that say don't be a sucker it has double meaning to me, the first one you think of when you see it is the sucking of the soother, the second would be that don't be a sucker and buy into that it makes you look cool.