This ads Fallacy is figures prove, they stat e the rate of woman have abortion. There is a contrast between the black and the white colors and the writing is white and the background. The title is in big noticeable letters to draw the viewers attention. The way the body is facing is also very critical because it directs your eyes to the words and the logo, the body doesn't direct to the open space. The picture of the pregnant woman with the gender of the baby makes you really see and that it isn't just a bunch of words. The slogan at the the bottom also makes you think because of the way it is making you seem like your doing the right thing and you don't see the reason why some people have to have abortion you only see the bad parts.
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