This ads fallacy is appeal to authority. They use Ellen as there spokes person to represent this product, knowing that people will think that if she uses it then it must work. Ellen sticks out in this picture because the background is white, while Ellen is wearing black. The cover girl words that are in the white background are black, while the white words are on the black clothing to stand out. They also have an small picture of the product in the right hand corner so when you flip through the pages of a magazine you see it and are instantly intrigued by the beauty of the product. They also put a lot of writing down at the bottom pretty much bashing the competition for the first sentence and then saying everything good about their product which makes us think more highly of them.

English

This ads Fallacy is figures prove, they stat e the rate of woman have abortion. There is a contrast between the black and the white colors and the writing is white and the background. The title is in big noticeable letters to draw the viewers attention. The way the body is facing is also very critical because it directs your eyes to the words and the logo, the body doesn't direct to the open space. The picture of the pregnant woman with the gender of the baby makes you really see and that it isn't just a bunch of words. The slogan at the the bottom also makes you think because of the way it is making you seem like your doing the right thing and you don't see the reason why some people have to have abortion you only see the bad parts.

English

http://www.youtube.com/watch?v=dAQwDmXpH_I



This ad is a public awareness ad, the fallacies used are thin entering wedge and guilt by association. Thin entering wedge because of the part where it is pulling out the pack of smokes, then they actually pull out soothers and start smoking them is like a foot in the door and you can't stop watching. Guilt by association is shown when the ash tray is there and the smokes were there, they looked kind of like the Nazi sign, you have to do a double take to make you realize it's not, it makes you think. The music makes the commercial more interesting and adds meaning. The music starts off party like and they are adults having a good time, and as they get closer to the part with the soothers the music is say i'm cool, I'm really cool then the baby music starts to play as you see the soother, this actually adds to the fact that they are acting like babies by sucking on a soother like a cigarette. The message at the end about don't be a sucker has more then one meaning because of the sucking on the soother and being a sucker all together. The lighting is nice and bright at the beginning of the commercial and as it hits the part actually about the whole smoking bit gets dull and dark. The effect caused by the video was that it made you think of what the image is and not necessarily the bad effects that is done to our body that we've been told before. The image portrayed is that smoking doesn't look that cool if you really think about it. The end worlds that say don't be a sucker it has double meaning to me, the first one you think of when you see it is the sucking of the soother, the second would be that don't be a sucker and buy into that it makes you look cool.